Social media is becoming more and more important and some people are simply leaving money on the table by ignoring these basic rules on how to increase engagement on their posts.
Here are six things you can do to increase engagement.
Use an image, but not just any image.
Honestly, you’d think that’s sort of obvious given that we’re visual creatures, but like I said before, common sense isn’t that common today. So let me tell you, people react when they see a photo.
While every post on every platform should have a visual element, you need to take it a step further. Presumably, your followers are interested in you, so when posting about a panel you attend or a talk you give, make sure the flyer or link includes a photo of you.
Your followers will likely engage more when they see a photo of the person they’ve decided to follow.
Don’t link me. Algorithms hate that.
This one is also quite obvious and often overlooked. Facebook doesn’t like seeing YouTube links in your posts and that’s true for all platforms.
The last thing Zuckerberg wants is for someone to read a message on Facebook and then leave the platform to one of its biggest competitors.
So if you need to post a link, consider posting a photo in the post and the link in the comments. Algorithms prefer this.
Encourage comments by replying.
People like to be heard, so when you respond to every comment, it not only encourages people to engage with your posts, but also helps resurface the post.
I’m sure you’ve seen the notification “Your friend liked/commented on this post.”
Remember, it’s called social media, which includes the word social. Be social. Engage. Be human.
Don’t wander. Getting to the point.
Disclaimer: I’m bad at this.
Remember that people have very loud streams and very little attention spam. Take care of that. Keep your posts short, and if you absolutely must write a long post, remember to add paragraphs and include an attractive image.
Anyway, whether your article is short or long, don’t make me wait till the end to get the point because if you do; I will never go all the way.
End with a question and challenge your audience.
Social again. Ask questions, make concrete requests, give your audience a reason to respond. I used to do a macro photography contest on my social media, for example.
I was taking a very close photo and asking my followers what was in the photo. People loved it. They engaged, they guessed, and then some people even copied the idea and did it on their Facebook.
Don’t just state a point. End with a question or challenge and your audience will be more likely to engage.
Do not automate, I repeat, your publications.
I get this question so regularly, I had to answer it. I’m a big fan of shortcuts, but only when it’s appropriate to use a shortcut.
Most of the messages that I publish, I then distribute manually on Facebook, Twitter, Instagram, LinkedIn and other platforms. What I don’t do is automate this process because each platform has its unique strengths and weaknesses and each platform also has a unique community.
So if your Twitter followers are different from your LinkedIn connections, write the message on each platform with that in mind.
Also, remember that you likely have people following you on more than one platform, and by automating the process, you’re getting those people to see your content twice.
It’s a wrap. Most of these rules can be summed up in two simple words that I use often, Be Human.