Account engagement platform 6 sense deepened its partnership with the B2B intent data provider Bombora to improve its internal predictive models while arming users with Bombora’s data and intent information.
6sense will now leverage the B2B data coverage organized by Bombora to enhance its comprehensive predictive analytics engine and improve the accuracy of account forecast data, while providing actionable insights for engagement. 6sense aims to create this common engine with multiple datasets to help marketers improve their conversion rates and increase the number of accounts in the market that they can identify and target.
Originally, 6sense adopted Bombora’s company surge intent data to inform its own prediction models, allowing joint clients to leverage this account information in their ABM strategies. With the expanded partnership, 6sense users at all subscription levels can now leverage company surge intent data to improve account-based audience segmentation.
“6sense delivers on its promise to bring the RevTech revolution to its customers by synthesizing multiple improved data sources and turning them into clear, actionable recommendations that drive better account-based sales and marketing results, ”said Viral Bajaria, CTO and co-founder of 6sense, in a statement. “Together, 6sense and Bombora provide the most comprehensive view of B2B buyer behavior in the marketplace, and our patented AI-powered models can leverage both data sources to predict which accounts sales and marketing should prioritize. “