A new experiential platform sets sail
By M4G Office – March 03, 2022
Zen Digital Media is floating its unique Mobile Broadcoasters and “Beach and You” engagement platform along the coast of Juhu Beach in Mumbai.
Taking consumer engagement to a new platform, Zen Digital Media has floated its unique Mobile Broadcoasters along the coast of Juhu Beach.
As a reminder, Zen Digital announced the launch of Broadcasters & Beach And You last year when Broadcoasters was anchored opposite the Bandra-Worli Sea Link promenade. The latest move marks its next step as a mobile platform.
The company explains that the mobile dual-screen Broadcoasters are the only platform in the country offering high-definition video, visual effects and animation on outdoor landscapes along the shore.
Complementing the Broadcoasters, the company’s other initiative, “Beach and You,” is an experiential community-building tool. Covering a distance of 4.5 kilometers from SOHO House to Silver Beach, the “Beach and You” initiative aims to be a platform for community engagement and talent showcase.
With Broadcoasters as the catalyst, Zen Digital Media is collaborating with experts in the field to deliver sessions that will spark creativity, encourage fitness, and bring about positive change through social wellness activities, the company’s statement reads.
Speaking about the initiative, Payal Raval, co-founder of Zen Digital Media LLP, said, “Our latest offering at Juhu Beach is at the intersection of engagement, interactivity and integration that bridges the gap between brands and consumers and also promotes community building. Its unique proposition and appeal makes it the first multi-platform of its kind in Mumbai and India, creating value for all stakeholders. With the launch of our experiential platform, we look forward to creatively encouraging storytelling and creating an enriching holistic experience for the community.
The Broadcoasters at Juhu launched with immersive communication from leading digital native brands and aims to help brands leverage their CSR activities by providing an opportunity to engage in a unique way.