AskSid – the digital assistant of choice from Danone Nutricia, world leader in infant nutrition


– Danone Nutricia, a Fortune 500 company and the world’s largest health food company, continued its successful engagement with AskSid to provide the best customer service to parents, caregivers and healthcare professionals.

BANGALORE, India, Jan. 18, 2022 /PRNewswire/ — Early childhood nutrition is arguably one of the most sensitive categories to provide customer support for as branding needs to be 100% accurate in every instance. For this reason, Danone Nutricia engaged AskSid, a digital shopping assistant, to develop a comprehensive AI-based platform for its brand that would be able to provide accurate and timely support to help future and new parents with expert information, empathy and care.

The biggest business challenges AskSid faced included creating frictionless end-to-end customer journeys, training immense amounts of data while complying with legal regulations in the field of early nutrition. This happened in two stages, the first being AskSid managing Danone Nutricia’s Scan & Spaar – Loyalty & Rewards campaign by automating it end to end while providing 24/7 support to customers during the registration and reimbursement process. The second step involved a deeper and more direct engagement – ​​that of managing conversational customer support for new and expectant parents by giving them access to specialist information and personal support by specialist nutritionists on a conversational platform.

”The value brought by the tool is that we are now extending our service outside of our usual business hours and this is helpful in our service approach! What makes AskSid special is the support – whenever we need support or action, it’s captured so accurately. We are really happy about it. This helps us improve the tool and our service every day.” – Charlotte Maintz – Customer Service Manager, Nutricia.

The conversational advice offered by AskSid has proven particularly crucial in the difficult times the world has faced during Covid-19, helping expectant and new parents get validated, sound advice from a trusted source, anytime and anywhere. anywhere. AskSid’s robust customer support engine, combined with its Retail AI Brain, an enriched personalized knowledge base, enables AskSid’s digital assistant to provide only validated and accurate information, recommendations and answers to a multitude of requests 24 hours a day.

Dinesh Sharma, co-founder and CTO of AskSid, says, “Qualitative insights and AI analytics models have enabled Danone Nutricia’s customer support teams to access a personalized dashboard that follows live metrics, which helped create better customer journeys in fast turnaround times.” AskSid supports 93% of campaign engagement for Danone Nutricia, records 90% response rate, manages 83% of after-hours engagement, increases customer engagement time to more of 4 minutes, in addition to creating a complete campaign and an automation system FAQ.

About AskSid A digital shopping assistant that helps retail brands sell faster.

AskSid is a global conversational solutions company that partners with retail brands to improve shopping experiences by leveraging the power of artificial intelligence. Our capabilities go beyond support automation, extending to insight extraction, analysis and lead generation, all while leveraging the power of conversational data. We combine domain expertise and state-of-the-art technology to create a Retail AI Brain for our clients, which extracts insights from conversational data and becomes the basis for the creation of business opportunities that we offer. The power of actionable customer data has enabled us to create value and drive change at global brands such as AkzoNobel, Danone, Wolford, Akris and Himalaya. AskSid has live implementations in over 23 countries and supports over 100 international languages, supporting millions of happy customers worldwide.

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