Be part of the Indian brands of YourStory

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Hello,

YourStory will unveil ‘Brands of India’ – an initiative to bring together brand builders, D2C startups, investors, businesses and policymakers to discover, build and enable the growth of India’s D2C ecosystem – when a special launch event scheduled for Friday September. 17, 2021.

YourStory’s Indian Brands will fuel a host of initiatives to fuel its mission to help bold entrepreneurs create 500 additional Indian brands over the next three years and enable existing brands to grow their business from $ 10 million to $ 100 million. of dollars.

Join us on September 17 at the Brands of India Kickoff Event, which will feature prominent figures from the D2C startup ecosystem and leaders, policymakers and influencers from the space.

The full-day event will host fireside discussions and panel discussions around areas such as the future of India’s D2C startup ecosystem, building a purely Indian D2C brand that dominates the D2C marketing game, among others.

To learn more about the YourStory’s Brands of India event, click here.


The interview

In a recent conversation with Your story Influencers Inc, Malini Agarwal aka MissMalini, shares valuable insight into the growing influencer economy and its massive evolution in recent times.


Editor’s Pick: App Friday

Hiring startups can be a real nightmare, as recent industry trends indicate. As the demand for tech talent skyrockets in India, recruiters increasingly find themselves in the midst of chaos.

Enter Hirect, a chat-based direct hiring platform for high-growth startups. Read more.

Image: Design YS


Start-up spotlight

How Rooter, Backed By Paytm, Became The Best Sports App In India

Rooter was founded in 2016 by Piyush Kumar and Dipesh Agarwal as a social network and online community for sports fans. Similar to Fancred and Chat Sports in the US, and FanCode in India.

His proposal was simple: to provide a platform for fan engagement around live sports, where users could enjoy quizzes, real-time commentary, in-game scoreboards and other multimedia content around the world. ‘event. Read more.

Infographic: Design YS


News update


Before you go, stay inspired with …

Kanwaljit Singh, Founder, Fireside Ventures

“I would say that creating a local e-commerce has provided access to consumers all over the country in a very efficient, positive and connected way. It just wasn’t possible to do as a physical distribution exercise. ”

– Kanwaljit Singh, Managing Partner, Fireside Ventures


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