Celcom enters the metaverse with exclusive AR game and NFT services


Celcom has taken a deep dive into the metaverse with AR, Nonvoice Metaverse content for all subscribers. In partnership with 5G apps agency Nonvoice, the telecommunications company offers consumers 10 aggregated and integrated consumer apps, delivering digital experiences spanning AR gaming, education, digital collectibles and sports.

Available AR services include SCOAAR, a multiplayer AR air hockey game that allows two simultaneous players to freely interact with AR while physically moving; and Bookful, which contains an AR library with book titles from different publishers and brands. Celcom said this interactive experience allows children to engage beyond the pages of the book and extends their understanding of the content.

Additionally, Celcom users who sign up for the plan will receive an NFT on a weekly basis, as part of the brand’s GFT Exchange feature. The AR LearnX service seeks to help improve children’s vocabulary with AR, while InvadARsX is an AR spaceship defense game that lets players feel like they’re part of the game from the comfort of their own home .

Other AR services include a World League Live Soccer, which is a social fan engagement platform that connects social media fans around the world with the football clubs and stars they look up to, focusing on the first mobile generation.

According to Celcom, as Malaysia accelerates the adoption of 4IR technology and with the upcoming rollout of 5G, both parties will continue to add fresher and more content every month, ensuring greater value and customer satisfaction. digital consumers.

T. Kugan, Director of Emerging Business at Celcom, said the Metaverse is seen as a revolutionary virtual space that is poised to transform the way we play, learn and socialize. “We are excited about the potential of the AR experience through this partnership and how it will influence various fields such as education, entertainment and commerce. We are confident that Celcom’s latest initiative will enable Malaysians to ‘acquire digital knowledge and skills to help them discover the vast potentials of AR in the metaverse,” he added. According to him, the partnership complements Celcom’s commitment to driving innovation and advancements. technology for exceptional customer experiences.

“Nonvoice is delighted to partner with Celcom Axiata to bring the Nonvoice Metaverse to Malaysia. We are thrilled to see how surprised and excited consumers are by the new AR apps, services and games they can play on their phones,” said Simon Buckingham, CEO of Nonvoice.

Nonvoice is a 5G applications agency with partnerships that include mobile network operators, device and hardware vendors, and various industry-leading brands. According to the agency, it works with a global network of agents rooted in their markets and domains, and a network of investors who can help app developers access funding to support their ideas. Nonvoice has worked with brands such as Venio, Kol Master and Statement Games.

Meanwhile, Celcom recently appointed Halim Shafie as interim chairman in June, following the resignation of Izzaddin Idris as chairman and CEO of Axiata Group, as well as chairman of Celcom. Halim was previously an independent non-executive director of Axiata Group and has worked in numerous government agencies such as the Ministry of Education, Malaysia’s Administrative Modernization and Management Planning Unit and the National Institute of Public Administration.

Separately, in March this year, Celcom and Huawei Malaysia teamed up to develop an innovative digital service experience center, based on Huawei’s customer experience management, geolocation and analytics platform. Built to visualize an interactive workspace through high-level technical cooperation and day-to-day operations, the new experience center also provides an enhanced network experience, enhances marketing analytics capabilities, and improves staff capabilities to accelerate digital transformation. As part of this partnership, Huawei provided support and resources to deliver the center and provide consultants with the potential of the platform. Additionally, he supported Celcom’s drive to provide a consistent digital experience for all Malaysians.

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