CM Group, a portfolio of marketing technology (martech) companies focused on multi-channel digital marketing, announced last week its merger with Cheetah Digital – which is expected to remain as the CM Group.
According to a company statement, the merger aims to expand and improve the capabilities of CM Group and Cheetah Digital to deliver innovative email, omnichannel, personalization and loyalty solutions.
With an active base of over 70,000 clients, CM Group now plans to invest significantly across its entire portfolio following the merger. The company plans to expand its primary focus from email marketing to global customer engagement – giving markers the ability to acquire, engage and retain customers through the channels they believe matter. most. CM Group believes the merger will allow it to use Cheetah Digital’s Customer Engagement Suite solutions, including Experiences, Personalization, Loyalty and Engagement Data Platform, to further accelerate the pace of business. innovation in existing CM Group products.
The merger also aims to expand CM Group’s reach into the large enterprise segment – with key Cheetah Digital customers including Hilton, Neiman Marcus, Walgreens and Williams Sonoma. By leveraging Cheetah Digital’s offerings, CM Group now hopes to be able to deliver new vertical and use-case specific products to markets ranging from small and mid-sized businesses to companies in key verticals, including retail sales. retail, e-commerce, media, publishing, financial services, travel and hospitality, entertainment, agencies and more.
“Our merger with Cheetah Digital means that CM Group will be well positioned to meet the needs of customers of all sizes and shapes, and we will continue to be their marketing technology partner as they grow by providing the right technology. at the right time, suited to their industry and built for the scale at which they operate, ”said Wellford Dillard, CEO of CM Group. “By keeping each CM Group product distinct and focused on specific verticals or market segments, we deliver superior solutions, expertise and results to customers compared to the large volume of generalist solutions in the market today. “
As the merger goes into effect, the current owners of CM Group, including Insight Partners, will remain majority owners of the merged company. Vector Capital, which was previously a majority shareholder of Cheetah Digital, will become a substantial majority shareholder of the merged company.