Spectrio, a leading national provider of customer engagement technology, has announced the acquisition of Automotive Broadcasting Network (ABN), a digital signage company for automotive dealerships based in Jacksonville, Florida. With the addition of ABN’s customer base to Spectrio’s footprint in dealerships, automotive service and aftermarket retail, Spectrio is now the largest provider of digital signage software in automobile industry.
ABN’s digital engagement platform enables auto dealers to showcase their brand while entertaining and educating customers and creating emotional engagement throughout the shopping experience. Using a range of strategically placed digital displays, menu boards and video walls, the ABN team helps clients create cross-sell and up-sell opportunities, take advantage of downtime and make an impact. maximum on potential customers.
The acquisition will allow ABN customers to seamlessly integrate their messaging and brand across additional customer touchpoints using Spectrio’s customer engagement technology that includes interactive kiosks, messaging and on-site music, on-hold marketing, Wi-Fi marketing, and scent marketing. Spectrio customers will benefit from enhancements to digital services, additional communication capabilities, and extensive third-party and in-house software integrations.
“We are excited to join the ABN team as we ramp up Spectrio’s # grow2021 campaign. Their in-depth understanding of the complex and ever-changing needs of the automotive industry will be an unrivaled resource for our internal teams and automotive customers, ”said Dax Brady-Sheehan, CEO. “As we integrate the features and functions of ABN’s software on Spectrio’s platforms, we will be able to develop more dynamic and engaging customer experiences and internal communication tools for customers of all backgrounds. sectors. “
In addition to its digital signage solutions for retail, ABN offers unique sales performance management software created exclusively for car dealerships. ABN inspiration! The software pulls data directly from a customer’s dealership management system, displaying real-time sales performance on dealership screens. Modern gamification, motivational tools, and built-in incentive contests keep sales teams engaged and generate friendly competition.
“The partnership with Spectrio is wonderful as it not only allows us to bring more value to our industry customers, but also gives our team additional opportunities to share their expertise with a wider market,” said Jerry. Daniels, President and CEO of ABN. “We look forward to embarking on exciting new projects with Spectrio as we join them on their high growth trajectory. “
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