Minly, a platform for stars to forge authentic and personalized connections with their fans in the Middle East and North Africa (MENA) region, closed an oversubscribed funding round of 3.6 million. dollars.
The cycle was co-led by 4DX Ventures, B&Y Venture Partners and Global Ventures. It also included participation from other leading regional funds and a group of highly strategic angel investors.
These included: Scooter Braun, founder of SB Projects; WndrCo; Jason Finger, founder of Seamless / Grubhub; Arieh Mimran, co-founder and chief investment officer of to.org and CIO of the Mimran Group; and Tamim Jabr, executive director of international investments at Kingdom Holding Co.
âMinly is fundamentally changing the relationship between celebrities and fans in the MENA region, and has a huge growth opportunity,â said Peter Orth, co-founder and general partner of 4DX Ventures, who will join the board of directors.
âThe team has both the ambition and the expertise to create a comprehensive digital interaction platform that could change the way digital content is created and consumed in the region,â he added. . âWe are delighted to partner with Minly and help them reach their full potential.
The company has experienced rapid organic growth since launching in late 2020 and already has over 50,000 registered users on the platform, as well as an impressive roster of regional A-level celebrities.
Through Minly, users can purchase personalized video messages and acknowledgments from their favorite celebrities, gaining unprecedented access to the talent they most admire. In turn, celebrities can connect with their fans on a deeper level.
The platform has assembled a diverse roster of hundreds of talented celebrities who include not only traditional movie and TV stars, but also athletes, musicians and internet influencers.
Minly has managed to attract some of the region’s top talent to the platform, including Tamer Hosny, Fifi Abdou, Assala Nasri, Dorra Zarrouk, Hazem Imam and Mahmoud Trezeguet.
The novel coronavirus pandemic (COVID-19) has helped spur interest in the platform, especially as in-person events have all but disappeared. Minly offers celebrities an authentic and personal way to continue to engage with their best fans.
One of those stars of the platform is acclaimed singer, actor and director Tamer Hosny, with over 50 million social media followers.
âI’m very happy to be on Minly, to connect with my fans all over the world,â he said, âI’m also very happy with the social impact we are having on Minly because some of the proceeds go to charities to help the less fortunate.
Minly has broader ambitions to expand its products and services to become a fully-fledged passion economy platform that enables content creators to deliver meaningful experiences to their fans across multiple mediums.
âWith this new funding and the incredible group of partners who have joined us, we are poised to expand throughout the region and introduce an exciting range of new products,â said Mohamed El-Shinnawy, co-founder of Minly . in its infancy and growing at lightning speed. We have the opportunity to build the first unicorn of this category in the MENA region.
Minly allows users to browse the public screams on the platform and gives them the ability to record their reactions creating unique and authentic moments. An example of Minly Heartfelt Moments created on the platform was when Tamer Hosny unexpectedly appeared at Haidy and Abanoub’s engagement party, surprising everyone and creating an unforgettable moment for the happy couple.
Another Minly Moment that was captured on the platform was for Assala’s biggest fans, the Al-Ghazzawi family. Mohamad was taken aback when his wife Insaf presented him with a personalized video of Assala on Father’s Day celebrating their precious daughter Sham.
âAs a mission-driven team, it’s about spreading that positivity and empowering stars and content creators to engage with communities from all walks of life,â said El-Shinnawy, “We are also very proud of our collaboration with NGOs which create a real social impact on the ground, such as the Magdi Yacoub Heart Foundation.
Co-founded and led by Mohamed El-Shinnawy, Tarek Hosny and Bassel El-Toukhy, along with industry partners such as Tarek ElGanainy and Ahmed Abbas, the Minly team brings together decades of experience from top companies in the world. technology and entertainment.