Facebook quietly tests paid creators for views and engagement


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  • Meta pays creators on Facebook and Instagram a variety of different bonuses.
  • While the Reels Play bonus has been highly publicized, others are being quietly tested.
  • Some creators had access to small programs like the “Views” and “Engage” bonuses.

As part of Meta’s commitment to pay out $1 billion to creators through the end of 2022, some lucky influencers are earning money for the views and engagement they get on their Facebook posts.

Although the platform has been open about testing several bonus programs — like the Reels Play bonus and the Stars Double bonus tipping feature — it hasn’t been public about all the new payment methods it’s testing. .

According to screenshots seen by Insider, Facebook has been quietly testing other bonus programs like the “Engage” and “Views” bonuses, which apply to video and non-video posts, as well as live videos. but not to stories or reels.

The company said it has yet to announce these bonuses as they are still in limited early testing.

The “Engage” bonus, which has been active for several months, allows creators to earn money for “reactions, shares and comments” generated by their posts on Facebook, according to screenshots seen by Insider. Meta has confirmed this information.

Facebook Engage Bonus tests reward creators

Here’s what the “Engage” bonus looks like for creators.


Veronica Cannady, a beauty designer with 24,000 followers on her Facebook profile, told Insider she had access to the Engage bonus for a few months. She earned several hundred dollars from the program, according to documentation seen by Insider.

Cannady is already earning thousands of dollars from Facebook’s Reels Play bonus, which pays creators for the number of views their Reels rack up in a month. The Engage bonus is therefore the icing on the cake.

“I like the opportunity,” Cannady said. “If you get a video viral and you get a lot of comments and shares, you can make a lot of money.”

Meanwhile, Laura Hall, who has 21,000 Facebook followers and is known online as The VR Girl, told Insider that her account gained access to the Engage bonus last fall.

“I only made $18 from the bonus program,” she said. “It’s hard for small creators to get anything out of it.”

Another bonus program that is being quietly tested is a “Views Bonus”. Like Bonus Reels, this program rewards creators specifically for the number of views they get, but applies to video or photo posts.

Facebook declined to say if there is a maximum amount creators can earn from these bonuses.

Like most Meta bonus programs, eligibility is vague. As of now, bonus programs are “by invitation only” until further notice, according to Meta.

For other monetization programs, such as Facebook in-stream ads, creators typically need to reach a certain threshold of followers and views.

Here is a running list of 6 bonus programs available or in test on Facebook:

  • Reels game bonus: This is Meta’s most publicized bonus program, probably because Meta is focusing on Reels as the company struggles to grow. The program pays creators based on the number of views their reels get in a month, and each creator is given a maximum earning limit. Find out how much money nine creators have earned so far.
  • Double star bonus: Stars are Facebook’s version of tips for creators. In December, Facebook announced that Meta would “match certain creators’ Star earnings” through March 31, with a cap of $750 per month. Creators who were invited to the program could earn a total of $3,750 in bonuses, according to Meta.
  • Bonus views: This pays creators for views on videos, photos, and regular live and on-demand posts. The program excludes reels and stories, according to Meta.
  • Engagement bonus: Creators can earn engagement bonuses (i.e. likes, comments, and shares) on their Facebook posts. The program excludes reels and stories, according to Meta.
  • Live Bonuses: Facebook is testing a program that pays creators up to $2,250 per month based on the performance of their live streams. This program is separate from Instagram’s Live Badges program, which ended last year.
  • Subscription bonus: Through the end of 2021, Facebook has pledged to pay select creators a bonus of between $5 and $20 for every new follower they get. Creators were able to earn up to $10,000 per month, according to Meta. The company has yet to announce whether this program will have a new form in 2022.

Meta also continues to test other smaller bonus programs, including some specific to Facebook Gaming creators, according to a Meta spokesperson, who did not provide further details.

Do you have any ideas to share about Meta bonus programs? Contact journalist Sydney Bradley at [email protected]m


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