Fobi signs agreement with Caddle, the largest in Canada


VANCOUVER, British Columbia, November 24, 2021 (GLOBE NEWSWIRE) – Fobi AI inc. (FOBI: TSXV FOBIF: OTCQB) (the “Company” or “Fobi”), a leader in providing real-time data analytics through artificial intelligence to drive customer engagement and engagement, is pleased to announce that the Company has entered into a revenue sharing agreement with Caddle, the largest mobile insights marketplace application in Canada. The partnership arrangement will benefit the Company by further increasing the value of existing relationships and bringing potential new customers into the CPG and retail space while generating new product offerings for loyalty using Fobi mobile passes that complement Caddle’s range of services.


Caddle currently has relationships with several Tier 1 GPC companies including Unilever, Nestlé and PepsiCo, as well as Canada’s largest grocery chains and retailers such as Walmart, Loblaws, Sobeys and Canadian Tire. Fobi and Caddle will co-market their combined data, wallet pass and coupon distribution solutions.

Caddle is a leading mobile data and information platform that rewards its first-party panel members for sharing and engaging with brands. As a result, Caddle customers gain access to data and information faster, on a larger scale, and more cost effectively. Caddle’s solutions include custom and syndicated surveys, product trials, product reviews and receipt entry. The partnership offers incremental Wallet Fobi pass downloads as Caddle adds more members to its panels to gain more insight into niche categories and new buyer segments.

Caddle CEO Ransom Hawley said: “We are excited to be working with Fobi and being able to offer the CPG and Retail brands the ability to access a richer data set for buyer insights, drive new traffic and increase their market share. . The importance of creating a first party data strategy is critical for all CPGs and the combined value of what Caddle and Fobi collectively deliver in a proven turnkey solution solves this problem for CPGs. We have already started to define the GICs and retailers we would like to target together, and I look forward to announcing our first agreement together soon.


Going forward, with the decline of datasets and third-party tools, most CPGs are looking to create their own proprietary data strategies. The dynamics of digital and data-driven marketing are critical for brands and retailers right now, and the opportunity is tremendous. Fobi and Caddle will work together to help brands collect, build and further optimize their first party data strategy and platform.

The cost of third-party data is often very high, and the data itself is sometimes unreliable, which is why 88% of marketers said collecting first-party data is a priority for 2021. The distinct advantage of ownership first party data for GICs is the collection of consented, accurate, current and relevant customer information. Customer marketing programs can be best planned and executed with reliable customer information, starting with data collection and then expanding into engagement and personalized marketing.

With the Fobi and Caddle deal, joint collection of first party data will not only help GICs reveal valuable insights, but will also lower the cost of acquiring new customers and help them focus on maximizing spend. loyal customers. It will also allow marketers of Caddle’s large CPG clients to save time and money on value-added programs such as coupons offered by Fobi’s recent acquisition, Qples, to increase basket size. purchase based on the consumption habits of their customers and engage with them to promote new products and services. . Fobi and Caddle will also be able to offer a ‘lightweight’ loyalty program to retailers and brands, as wallet passes can serve as a loyalty card to deliver programs or launch campaigns that can be used and evaluated through the services. by Caddle.

Rob Anson, CEO of Fobi said: “We have partnered with some of the biggest names in the tech industry and I was very impressed with the product quality and level of service that the Caddle team not only designed but executed and delivered. on the market. The long list of the largest retail and GPC customers in Canada simply speaks for itself. The launch of our combined solutions could not be better chosen, as the push for digital transformation is now at the center of the concerns of brands and retailers. the best source and provider of consumer data intelligence and first party data and I think Caddle and Fobi collectively provide this solution together.

This press release is available on the Fobi Website, as good as Forum verified FOBI on AGORACOM For discussion with shareholders and management’s commitment.

Caddle is one of the largest panels of daily active members in the Canadian market, with over 10,000 daily active users, offering unparalleled diversity as validated by third party vendors. Caddle enables brand and insight leaders to quickly access data and insights from Canadians of all walks of life along the consumer journey, and gain access to broad representative Canadian samples and micro audiences. niche.

Fobi is a leading data intelligence company that helps our clients transform real-time data into actionable insights and personalized customer engagement to drive increased profits. Fobi’s unique IoT device has the ability to seamlessly integrate into existing infrastructure to enable data connectivity between online and on-premises platforms, creating highly scalable solutions for our global customers. Fobi partners with some of the world’s largest companies to provide the best solutions and operates globally in the retail, telecommunications, sports and entertainment, casino games and hospitality industries. and tourism.

For more information please contact:

Fobi AI inc. Fobi website:
Rob Anson, CEO Facebook: @ Fobiinc
T: +1 877-754-5336 ext 3 Twitter: @ Fobi_inc
E: [email protected] LinkedIn: @ Fobiinc

This press release contains certain statements that constitute forward-looking statements or information, including statements regarding Fobi’s business and technology; Fobi’s ability to engage with industry participants to achieve its goals; the development of Fobi’s technology; and the viability of Fobi’s business model. These forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Fobi’s control, including the impact of general economic conditions, industry conditions, competition from other industry players, market volatility. equity markets and the ability to access sufficient capital from internal and external sources. Although Fobi believes that the expectations contained in its forward-looking statements are reasonable, they are based on factors and assumptions regarding future events which may prove to be inaccurate. These factors and assumptions are based on information currently available. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in forward-looking statements. As such, readers are cautioned not to place undue reliance on forward-looking statements, as no assurance can be given as to future results, levels of activity or achievements. The forward-looking statements contained in this press release are made as of the date of this press release and, except as required by applicable law, Fobi assumes no obligation to publicly update or revise any forward-looking statements included, except as required by applicable law. either as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in Fobi securities should be viewed as highly speculative. There can be no assurance that Fobi will be able to achieve any or all of its proposed objectives.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


About Author

Comments are closed.