Gimbal | true[X] Relaunches as Infillion, bolstering its advertising solutions platform for business growth


The company’s new identity comes after Gimbal’s acquisition of true[X]that aligns with its mission to solve the challenges of the fragmented market

LOS ANGELES – March 1, 2022 – (

Gimbal | true[X]a leader in location-based technologies and advanced multimedia technologies, unveiled its new corporate identity in response to accelerated growth and a renewed corporate vision under the Infillion name.

The name change signals the unification of the company‘s product offerings and data capabilities following Gimbal’s acquisition of adtech pioneer CTV true[X] from Disney in 2020. The company will henceforth be known as Infillion – a recognition of the endless possibilities available to the agencies and brands the company serves due to the explosive growth of e-commerce and digital media.

In 2021, the company focused on providing enhanced technologies and services to its customers, which include more than 1,000 brands, and expanded its strong relationships with all major companies and advertising agencies. As a result, Infillion has seen 32% annual growth in 2021.

Accelerating digital transformation across industries has enabled endless touchpoints between brands and customers, as U.S. retail e-commerce hit more than $1 trillion for the first time and that digital media grew 38% to $211 billion. Infillion simplifies a brand’s ability to deliver value and convenience throughout the customer experience through Infillion’s location-based technology product, Gimbal, which delivers data-driven digital experiences that connect people to places, and in its media portfolio centered on advanced data solutions, particularly CTV, through TrueX and its programmatic suite, now called Next.

“We have invested in tremendous talent as part of our transformation that deeply understands the future of marketing and technology, and positions Infillion for our ambitious growth goals. We were fortunate to add Christa Carone as as President of Infillion’s Media Business, Laurel Rossi as CMO, Lauri Baker as Head of Partnerships and Charles Adelman as Head of Innovation to an already strong leadership team,” said Scott Dillon , CEO.”Infillion, and our evolved positioning, is the perfect expression of the connected commerce platform we’ve built for the open internet that seamlessly connects advertising, marketing and customer experience – now available for brands and agencies.”

More recently, the company launched its TrueTargetingMT functionality, which connects first-party location data with behavioral and audience data across all major industries and screens. TrueTargeting increases brand relevance and customer engagement, improving the exchange of value between consumers and brands. “We were thrilled to see the truth[X] are partnering with Gimbal, enhancing their offering to address the growing reality that consumer attention is under attack,” said Doug Rozen, dentsu Media CEO, Americas. “Combining high-quality advertising on desktop, mobile and connected TV with incredibly accurate location data has become more critical than ever.”

The advertising industry has benefited greatly from technological advances in recent years, but none more dramatically than those that have occurred during the pandemic – an environment that demands a much deeper connection between advertising, customer experiences and trade. Infillion aims to make this experience as seamless and intuitive as possible for consumers.

“In a world where technology is developing faster than marketers can keep up, Infillion aims to make our customers’ lives easier by connecting their customers more directly and demonstrating that a brand cares about time, attention and consumer privacy. If we can’t do that, then the technology hasn’t advanced as much as we think, despite all the innovation,” said Laurel Rossi, CMO, Infillion.

About Infillion

Infillion is on a mission to deliver on the promise of connected consumer experiences at scale through media and technology. Infillion is powered by the company’s revolutionary TrueX Engagement Platform – the first value exchange tool for CTV that uses consumer choice to deliver real human attention, the Gimbal Platform – which provides authentic shopping behaviors via location data, and the company’s proprietary identity graph, XGraph, which maps actionable and predictive connected experiences.

Infillion provides full-service media solutions to agencies and brands, engages in exclusive relationships with partners and publishers, and facilitates exceptional customer experiences that are superior to conventional interruptive advertising models. Infillion values ​​consumer time, attention and privacy, and values ​​employee satisfaction, talent development and exemplary leadership. To learn more, visit

Casey Sudzina
Geben Communication
[email protected]
(614) 883-0270

press release department

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Gimbal | true[X] Relaunches as Infillion, bolstering its advertising solutions platform for business growth


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