The Neuron, a programmatic Digital Out of Home (DOOH) platform for agencies and SMBs, announces the release of its groundbreaking traffic forecasting model.
— Hussein Khader, CEO of Neuron
BEAVERTON, OREGON, UNITED STATES OF AMERICA, June 6, 2022 /EINPresswire.com/ — Global Programmatic DOOH Platform Launches Traffic Prediction Model
Oregon, May 26, 2022 The Neuron, one of the world’s leading digital out-of-home (DOOH) programmatic platforms for agencies and SMBs, today announced the release of its groundbreaking traffic prediction model.
The traffic prediction model for programmatic digital outdoor advertising, developed by The Neuron, uses advanced internal machine learning (ML) processes, as well as data from AdMobilize’s GDPR-compliant DOOH traffic measurement solution, to analyze historical data on outdoor roadside traffic patterns. inventory, in real time. The traffic forecast model predicts traffic and vehicle counts over the next 24-hour period with 96% accuracy, presented at ten-minute intervals.
The benefits of The Neuron’s traffic prediction model are unmatched. The model provides a scalable solution and allows advertisers to predict how many vehicles will see their advertisements on their selected outdoor road inventory at any time of day over the next 24 hours. The template can be adapted to seasonal holiday periods and large events and provides advertisers with insight into the number of impressions of the campaign.
The traffic forecasting model is able to take into account real-time factors that can impact traffic, such as road closures, thanks to AdMobilize’s real-time vehicle detection solution and will update updates its forecasts based on these factors.
AdMobilize is a global audience measurement platform for OOH media owners. Using the latest artificial intelligence and computer vision technologies, AdMobilize is able to capture real-time audience engagement with real digital assets, completely anonymously and fully compliant. With clients in over 40 countries, he enables programmatic DOOH to reach its full potential.
The new partnership between The Neuron and AdMobilize brings together two innovative and cutting-edge technology platforms, combining powerful real-time analytics and vehicle detection, with a premium global advertising inventory network.
“We are delighted to partner with the Neuron. The integration of Admobilize’s real-time data and proof-of-performance analytics with The Neuron’s powerful DOOH platform means we can deliver bold and innovative solutions such as the traffic prediction model to our respective clients. . By partnering with products like The Neuron, we are finally seeing true programmatic campaigns deployed at scale. Campaigns that are planned with real data and use that data while it’s live, maximizing both campaign results and real-time inventory efficiency. Get closer to an efficient RTB which is the basis of programmatic.
Neuron’s ability to apply this intelligence directly into its real-time premium global inventory is key to our mission, it shows the real benefits that programmatic brings and represents an exciting innovation for advertisers. Programmatic DOOH simply cannot happen without real-time data or flat historical data lines,” said Jose Mora, CEO of Admobilize.
The Neuron is quickly becoming a leading player in providing cost-effective, data-driven access to premium global inventory through its easy-to-use platform. The platform enables clients to buy, manage and schedule their DOOH advertising in real time to generate leads and increase sales results, while its precise data targeting helps connect brands and audiences by delivering relevant messages at the time of engagement.
Hussein Khader, CEO and Founder of The Neuron commented:
“We are delighted to partner with Admobilize. They are the global standard for anonymous intelligence, powered by the most advanced and comprehensive real-time AI platform, making them the ideal partner for the traffic forecasting model and a perfect fit for The Neuron as we move forward in our mission to revolutionize DOOH advertising. Through our partnership, we are expanding our industry-leading solutions and continuing to innovate to provide our clients with a competitive advantage for their DOOH campaigns.”
About The Neuron – Programmatic Digital Advertising Experts Out of Home
Founded in 2020, The Neuron combines a programmatic DOOH DSP platform with premium inventory, multiple data sources, and live data feeds to deliver fast, hyper-contextual targeting for client campaigns.
Neuron’s self-service platform for SMBs and bespoke services for agencies enable their clients to integrate DOOH into their overall marketing campaign mix to generate leads and increase sales results.