How WebEngage’s User Engagement and Retention Strategy is a Game Changer for D2C Brands


Start of logistics Carry manages and segments huge volumes of data to distribute personalized coupons to customers. With WebEngage, they were able to automate the whole process with minimal manual intervention and also target users at a granular level, expanding reach to the right users at the right time.

WebEngage also enabled the personal care brand Arate to take a loyalty-focused approach and helped them scale their business faster than ever.

New-age startups are often hyper-focused on growth – more customers, more revenue, a large workforce, etc. But what’s more important to the long-term health of the business is customer retention. Once you have a great product and have identified your audience, it’s important to direct company resources to retaining existing customers and investing in new era tools that can help with retention strategies. .

From customer success teams to leveraging relevant data, from user engagement to creating loyalty programs, there are many ways to create a good customer retention strategy.

Data-driven decision making

A complete customer loyalty platform, WebEngage provides a single solution, with a Customer data platform (CDP) to create a holistic user profile and send targeted marketing campaigns through 11+ channels, so marketers engage and retain their end users.

Data plays a crucial role when it comes to analyzing a customer’s profile. Only an accurate analysis can allow a company to retain existing customers.

WebEngage’s Customer Data Platform is a one-stop solution for businesses to build a strong data culture and derive insights to design engagement strategies. The platform unifies data from multiple sources and creates a unified view of all your customers. It also allows businesses to maintain data integrity and security.

Analyze, customize and optimize

Some of the unique features of WebEngage that can help businesses analyze user profile and optimize performance accordingly are:

Dashboards :

by WebEngage Dashboards enable businesses to easily view, analyze, and track key performance indicators (KPIs), metrics, and data points. You can also create and customize dashboards by choosing the metrics that are important for you to measure.

With every dashboard you create, you can track users, events, funnels, segmentsand cohorts to conduct an in-depth analysis of your target audience. Once you have initially set up all your data sources, your dashboard will maintain and automatically generate reports.

While cohort analysis will allow you to understand patterns of repeat transactions, with funnel analysis you can make sense of dropouts in a user’s end-to-end buying journey.

Web customization:

Web Personalization helps you create personalized experiences for your website visitors. With this feature, you can easily customize any property on your website (like hero banner, recently viewed section, etc.) For example, you can use web personalization to display personalized banners to users who have added products to their cart but did not proceed with the purchase, or display recommendations based on a user’s purchase history.

Catalog and recommendations:

Catalog helps you update all product information and send relevant personalized communications. For example, you can retrieve updated price information for a product from a downloaded catalog and ensure that you never send incorrect data through your messages.

With Recommendation, you can personalize communication with recommendations based on user actions or events. For example, if a user is shopping for shoes, you can use WebEngage’s recommendation engine to suggest other products the user might be interested in buying.

Send intelligently: WebEngage’s system intelligently decides the best time to send a campaign to the end user. For each user, the system determines which slot is the best time to send, based on their interactions with that channel’s past campaigns.

.Better channel optimization: The WebEngage system also decides the best channel to send a campaign to the user based on their past activity. “Best Channel” becomes a smart user attribute that can then be used for segmentation and in automated workflows.

Maximize conversions

WebEngage’s Customer Success Team sets them apart from the competition. Once the brand is onboarded to WebEngage, the Customer Success Manager will work closely with them to resolve issues and help them achieve their goals. This team will help the brand with a step-by-step process for seamless execution of retention strategies.

The Customer Success Manager also helps the brand consolidate shopper data on the WebEngage dashboard for effective, multi-channel user engagement. Data consolidated on the WebEngage platform is then used to identify opportunities for buyer engagement to maximize conversations and increase the focus on customer retention.

Arata, Porter, Firstcry and more brands trust WebEngage when it comes to driving repeat purchases and taking your business to the next level of growth.


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