Howard University School of Business Opens Center for Digital Business with Support from Sprout Social


WASHINGTONsocial sprouta leading provider of cloud-based social media management software, today announced an annual contribution of $100,000 to the Howard University School of Business for the creation and management of a Digital Business Center, along with related sales training offerings and programs, over the next two years. This contribution will help support the hiring of the center director, develop the course curriculum, and provide Sprout technology to facilitate student and faculty research.

The Center for Digital Business will provide space within the Howard University School of Business to facilitate education, collaboration, and innovation among students, faculty, staff, and business leaders. This donation will help provide Howard faculty and students with exposure to innovative industry practices, access to senior executives, and other relevant digital business information. The center’s programming will focus on three key areas: academic offerings, experiential learning opportunities, and employment readiness support.

Sprout Social Technology will support three courses for the Spring and Fall terms, including Managing Posts, Intro to Social Media Marketing, and Marketing for Startups. Students in this semester’s Publishing Management course are using Sprout technology to market HU Bottomline magazine. Representatives from Sprout visited campus in January to train students in the technology. In line with the school’s efforts to create a pool of diverse professionals with relevant skills and real-world experience, Sprout Social offers mentorship to student entrepreneurs in the Marketing for Startups course. The top companies will participate in the annual HU Empower Pitch competition in April, where Sprout will help select the cash prize winners. The company will also organize a workshop for teachers next year.

“At Sprout, we believe it is essential to play an active role in developing the next generation of Black business leaders,” said Sprout Director of Diversity, Equity and Inclusion. Social, Cassandra Blackburn. “Our partnership with Howard University underscores our commitment to this endeavor and reinforces our goal of advancing equity and justice in historically underserved communities. We are excited to build a multi-dimensional relationship with Howard University and look forward to supporting students as they rise to professional careers in technology. »

Howard’s partnership with Sprout Social was established in October 2021. Funds from this donation are used to develop and deliver impactful programming as a bridge between the classroom and practical experiences for a successful career in digital business.

Etoulia Burnetdirector of the Center for Digital Business at Howard University, said, “The Center for Digital Business is thrilled to have Sprout Social as a partner. As companies continue to integrate social media into their overall business strategies, it is important that students get hands-on experience with technologies that prepare them to successfully design the engagement solutions of the future. We look forward to a long-term relationship.

About Sprout Social

social sprout provides in-depth social media listening and analytics, social management, customer service, commerce and advocacy solutions to over 30,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social into all aspects of a business and enables social leaders at all levels to extract valuable data and insights that drive their business forward. Based in Chicago, Sprout operates on major social media networks including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

About Howard University

Founded in 1867, Howard University is a private research university comprised of 14 schools and colleges. Students follow more than 140 study programs leading to undergraduate, graduate and professional degrees. The University operates with a commitment to excellence in truth and service and has produced one Schwarzman Scholars, three Marshall Scholars, four Rhodes Scholars, 12 Truman Scholars, 25 Pickering Scholars, and more than 165 Fulbright recipients. Howard is also producing more African-American doctorates on campus. recipients than any other university in the United States. For more information about Howard University, visit

Media Contacts

Sprout Social: Kaitlyn Gronek; [email protected]; Phone: (773) 904-9674

Howard University: Brittany Bailer; [email protected]


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