Insider Delivers Personalized AI-Driven Experiences Across Etiqa Insurance Customer Engagement Channels


SINGAPORE, Jun.28, 2021 / PRNewswire / – Insider, the leading platform for personalized, multi-channel experiences, has partnered with Etiqa Insurance to support the insurer’s growth through personalized AI-powered experiences on their digital channels.

Insider logo (PRNewsfoto / Insider)

Insider’s platform can serve contextualized on-site recommendations and personalize customer experiences on a extensive set of digital channels. Etiqa’s goal was to improve its conversion rate and revenue and have an industry-leading multi-channel platform that could integrate seamlessly into its existing technology stack. .

With its real-time predictive segmentation, deep artificial intelligence, and machine learning capabilities, Insider was able to help Etiqa Insurance deliver personalized and relevant offers based on a user’s previous browsing history. This approach resulted in a click-through rate of 4.74% compared to an average of 2.29% across the entire site from Q4 2020 to Q1 2021.

Beyond on-site customizations, the insurer has deployed intent-to-exit surveys to collect visitor feedback to continually improve the visitor experience. Going forward, the local insurer plans to deliver these personalized experiences beyond the current web and mobile web in mobile apps and email.

Patrick steinbrenner, Director General of APAC at Initiated said, “The insurance industry is built on trust, and the customer experience is the foundation of that trust. Etiqa Insurance’s decision to invest in the experience that its clients have with them on digital channels demonstrates their deep commitment to the market they serve, and we are very excited about other important steps that this partnership will bring. “

Insider’s platform integration is straightforward, so marketers can get started right away. Once onboarded, marketers can start delivering experiences in minutes and turn their ideas into experiences. Traditional marketing clouds struggle to integrate in such a holistic way due to slow innovation.

“Work towards our vision of being the leading digital insurance company in Singapore, our goal was to deliver a hyper-personalized experience to our customers through various digital touchpoints. In addition to providing us with the right marketing automation tools, Insider has been proactive in strategizing and executing campaigns to achieve defined KPIs. With Insider, we were able to deploy campaigns at a faster pace, delivering a faster time to value. The excellent service support provided by Insider in addition to its powerful platform capabilities is what makes it the ideal partner for any business looking to achieve growth with digital excellence, ”said Dennis liu, Chief Digital & Transformation Officer at Etiqa Insurance.

About the insider

Initiated – a platform for personalized and cross-channel experiences – enables corporate marketers to connect customer data across channels and systems, to predict their future behavior with an AI intent engine, and orchestrate individualized customer experiences. Marketers use Insider’s platform to deliver experiences on channels such as the Web, Application, Web push, E-mail, SMS, Messaging apps (WhatsApp, Facebook Messenger, RCS), Ads, and more.

Recently, Insider announced its $ 32 million Series C Fundraising Round, led by Riverwood Capital and joined by Sequoia, Wamda and Endeavor Catalyst. Insider was featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and was named leader # 1 on G2 Mobile Marketing Software and Customization Grids, with a score of 4.6 / 5 based 100% on user reviews, 18 consecutive quarters. CrunchBase was recently named Insider Co-Founder and CEO Hande Cilingir as one of the best female CEOs outside the United States

Many of the most prestigious Fortune 500 companies and leading brands in retail, automotive and travel use Insider to deliver personalized AI-powered experiences that exceed customer expectations. Insider is trusted by more than 800 global companies, including Singapore Airlines, Virgin, Toyota, New balance, IKEA, Samsung, News week, MediaMarkt, Nissan, NOTICE, Mark & ​​Spencer, Allianz, BBVA, Domino’s, Avon, and CNN.

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Ankesh sagar +65 8672 9046 or [email protected]

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