Breakdown: interactive multimedia platform, Mola, launches globally
- Mola – multimedia company OTT announces global launch.
- The company encompasses film content, music, and sports, among others.
- Mola aims to make OTT content streaming services more interactive.
OTT multimedia company which offers sports, music and film content, Mola, announces its global launch. The platform aims to focus on social media interactivity and engagement initiatives. This includes requests for songs at live concerts and even questions at celebrity conferences.
Mola’s official representative – Mirwan Suwarso, notes:
“Wherever we go, we want to be part of the community, which is why we focus so much on creating programs and activities that do more than entertain our viewers. We also try to celebrate local heroes and celebrities. In Italy, we are celebrating our arrival with the release of our film ‘Quagliarella — The Untold Truth’, a documentary about the career of Italian football star Fabio Quagliarella, who has spent many tumultuous years in the face of threats from an anonymous stalker. .
According to reports, Mola is banking on audience engagement and experience, saying these are the things that would make the OTT service more interactive for users and communities:
Mola strives to support different types of communities. Notably, in Italy, Mola will soon open an education fund that will help some families with their school supplies and school fees. Notably, the proceeds will come from a series of non-fungible token (NFT) sales that the company will manage. Mola also runs a community journalism program, which examines the Instagram apps of content creators looking to report her platform. Mola has already selected several candidates to work in his London office.
As a multimedia company, Mola hosts live events featuring today’s top musicians. Here, viewers can interact with the performers and even request songs. More so, the company also has their recording label in which they enroll new artists and talents participating in Mola’s social media engagements.
Mola’s interactive show “The Mola Living Live” features celebrities like Francis Ford Coppola, Michael Douglas, Gary Vaynerchuck, Mike Tyson, Susan Sarandon, Sharon Stone and John Travolta, among others. Here, viewers of the show can ask questions as the show progresses.
Mola actively invests in supporting aspiring athletes. The company says it produces the annual Dream Chasers documentary series, in which people witness the journeys of up-and-coming athletes from Indonesia, Africa and Europe. Additionally, the audience for Garuda Select’s live broadcasts of games exceeds that of the Premier League and viewers are eagerly watching the squad taking on the best academies in the world like Chelsea, Arsenal and more. As of now, the show is entering its fourth season and several Dream Chasers alumni have already signed up with European professional clubs. It’s also important to note that Mola owns Italian professional football club Como 1907 – led by Chelsea football club legend – Dennis Wise as CEO.
Suwarso added: “In the UK we are partnering with Oxford United Football Club and soon a number of other clubs to create community engagement programs which will be linked to our new football-themed shows. . Unlike most platforms, Mola is not just a streaming service, we approach and serve our customers through a number of services including live events, activities and social media engagements which are meant to leave a positive impact.
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