JP Morgan Asset Management Launches New Guide to Augmented Reality (AR) Experience on Mobile Markets


The Augmented Reality Markets Guide is an immersive experience that works in a web browser on iOS and Android smartphones with no apps required to download. Using a smartphone, the technology allows the user to interact with a holographic version of Dr. David Kelly, Chief Global Strategist in the user’s physical world, wherever they are. An abridged version and elements of the To guide will also be available for display, along with interactive 3D visualizations of the industry’s main charts and data tables. The experience was created by Coffee Labs and is accessible to finance professionals via:

As the first asset manager to deliver market content to advisors using AR, the Guide to AR markets the experiment aims to engage and educate customers and prospects across the United States. The experience builds on the existing digital client offerings of JP Morgan Asset Management’s Global Market Insights strategy team, including the Previews now podcast (also offered via Alexa Voice Skill), the Application Insights for iPhone® and iPad®, videos and webinar offers.

“AR has demonstrated its value not only for the entertainment of consumers, but also for captivating and engaging an audience of investors around complex economic and market topics, particularly in an age when meetings and face-to-face events with customers are still limited ”, noted Catherine ferrero, Marketing Director of Asset Management Americas and Global Head of Brand Experience, JP Morgan Asset & Wealth Management. “With Dr. David Kelly’s Unique ability to explain complex economic and market issues in a language finance professionals can use to communicate with their clients, the GTM AR experience can help the advisor community reach the next generation of savvy investors. “

Updated quarterly, Market Guide illustrates a full range of market and economic trends and statistics through vivid charts and compelling visuals, providing timely and objective analysis to support conversations with customers.

“For more than 17 years, the To guide has been a key tool used by finance professionals to conduct meaningful conversations with clients. But as customer needs and ways of digesting information evolve, so will the way we engage our customers. ” noted David Kelly, Chief Global Strategist, JP Morgan Asset Management. “We know that advisers appreciate new technologies and new formats when it comes to consuming information on economic investments, and we believe that doing the To guide available in multiple formats, be it a podcast, video, via Alexa voice skill, or now via augmented reality experience, allows us to truly meet and engage with investors where they are, even if it is. in their own living room! “

The Market Guide in the AR experiment, as well as the Market Guide, will continue to be updated on a quarterly basis to reflect the latest commentary on global markets. This iteration of Q4 2021 of Market Guide examines the key themes shaping the investment environment, including the pandemic, fiscal policy, economic growth, jobs, inflation, earnings, the Federal Reserve and interest rates, risks and opportunities, etc.

About JP Morgan Asset Management Market Analysis:

The Market Insights program provides comprehensive data and commentary on global markets without reference to products. Designed as a tool to help clients understand markets and support investment decision making, the program explores the implications of current economic data and changing market conditions.

About JP Morgan Asset Management

JP Morgan Asset Management, with assets under management of $ 2.6 trillion (as of 06/30/2021), is a world leader in investment management. JP Morgan Asset Management clients include institutions, retail investors and high net worth individuals in all major markets around the world. JP Morgan Asset Management offers global management of investments in stocks, bonds, real estate, hedge funds, private equity and liquidity. For more information:

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services company with assets of $ 3.7 trillion and operations around the world. The company is a leader in investment banking, personal and small business financial services, commercial banking, financial transaction processing and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of customers in United States and many of the world’s largest institutional, institutional and government clients under its JP Morgan and Chase brands. Information on JPMorgan Chase & Co. can be found at JP Morgan Asset Management is the trade name for the asset management business of JPMorgan Chase & Co. and its subsidiaries around the world.

About Coffee Labs Inc.:

Coffee laboratories is an innovative immersive agency that seeks to reinvent what a digital experience really is and the way brands connect with consumers. Part creative thinkers, strategists and technologists, Coffee puts the human experience at the center of everything they do, and they believe that content is meant to be experienced… not just consumed. With a focus on mobile, they take a multidisciplinary approach to bridge the digital and physical worlds, evolve the consumer experience beyond consumption of linear content, and create the unexpected through interactions. significant. Coffee combines innovation and storytelling to deliver breakthrough solutions that drive meaningful results and experiences consumers need. Their wide range of expertise includes cross-platform production, content creation, design, experience, branding, augmented and virtual reality, interactive video, animation, product development, analytics. And much more. The traditional is not in the vocabulary of coffee. For more information, visit

SOURCE JP Morgan Asset Management

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