Kendra Scott, already a destination for brides, adds engagement rings

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Kendra Scott is now a full-fledged jewelry store. The Texas-based jeweler said Monday it was adding a big missing category to its lineup: wedding engagement rings.

The addition of engagement rings comes just a month after Kendra Scott launched her first collection of watches and watch bands for the Apple Watch. In recent years, founder Kendra Scott has expanded into men’s jewelry, home accessories and gifts. She has also entered into collaborations, most recently with Dallas-based Balfour & Co., to create licensed collegiate and Greek jewelry and sorority jewelry. Kendra Scott has been popular with students for quite some time.

In its 20th year in business, the Texas entrepreneur’s business has grown from selling earrings at home to a powerhouse brand with more than 100 stores. Her designs are also sold online and at major retailers such as Neiman Marcus, Nordstrom, Bloomingdale’s and 600 specialty boutiques.

Kendra Scott is already a destination for brides and personalized bridesmaid gifts. Engagement rings are a natural next step, the company said.

“When creating this collection, we challenged ourselves to consider every detail. Fundamental to our design process, each ring can be personalized,” said Scott, who remains executive chairman and majority owner after ceding his title. from CEO in 2021 to Tom Nolan.

Scott said she is maintaining her brand’s focus on innovation by deciding to use lab-grown diamonds, which are gaining acceptance as alternatives to mined diamonds. Luxury watchmaker TAG Heuer unveiled a watch with lab-grown diamonds last month. The affordability and accessibility of lab-grown diamonds was also part of the decision, the company said.

A signed Kendra Scott <a class=engagement ring in white gold with a 1.0 carat white diamond.” src=”https://dmn-dallas-news-prod.cdn.arcpublishing.com/resizer/V0QLyfissG1xNJK5GQAlEGKIV2Q=/930×0/smart/filters:no_upscale()/cloudfront-us-east-1.images.arcpublishing.com/dmn/MKRYCBDNDVH3JDDPPV4QWPZJ7Y.jpg” class=”dmnc_images-img-module__1-ZBN max-w-full text-white object-contain”/>
A signed Kendra Scott engagement ring in white gold with a 1.0 carat white diamond.

Kendra Scott’s Engagement Collection is priced from $1,350 to $8,150 with diamonds weighing 0.5 to 2 carats in 14k white, rose or yellow gold settings. Purchases are custom ordered and delivered within three weeks.

The rings will be available initially online and in Dallas at the company’s Plaza at Preston Center store.

Other stores getting the collection are in Tampa, Fla.; Pittsburgh; Savannah, Georgia; Charleston, South Carolina; Dedham, Massachusetts; Nashville; New York; Austin; Vegas; and Houston.

Scott did not disclose annual sales. The brand was valued at $1 billion when Boston-based Berkshire Partners became an investor in 2017. The number of stores has since doubled.

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Twitter: @MariaHalkias

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