SAN FRANCISCOCalifornia. , May 17, 2022 /PRNewswire/ — MoEngage announces a new WhatsApp business integration that will allow businesses to gather insights and launch personalized WhatsApp campaigns for different customer segments to drive engagement, retention and revenue.
Since 2019, there has been a sea change in consumer buying habits – consumers have started making increasingly important buying decisions on their smartphones. According to a Google studymobile searches for “best place to buy XYZ” increased by 70%, and 59% of consumers mentioned that the convenience of shopping on their mobile device is important when deciding which brand or retailer to buy from.
As consumer preferences and shopping habits evolve, it’s crucial for businesses to track and capture a touchpoint with their customers at the right point in the buying journey. Since smartphones have become an integral part of this journey, companies need to expand their available communication channels to include WhatsApp.
MoEngage’s insight-driven engagement platform enables businesses to know what their customers are looking for on their mobile app or website, use AI to predict the next steps their customers will take, and help them automatically send contextually relevant recommendations, alerts and reminders. across multiple communication channels.
Through this partnership, businesses can now have personalized communication with their tech-savvy, mobile-focused customers on WhatsApp.
Why Businesses Can’t Afford to Ignore WhatsApp
Available in 180 different countries and supporting 20 vernacular languages, WhatsApp is most widely used by consumers between the ages of 26 and 35 – the internet savvy audience.
According to AISensywhile 54% of consumers prefer to use WhatsApp to receive status updates on shipments and delivery, 50% of consumers use WhatsApp for appointments and to receive notifications about upcoming events and 23% of consumers want to receive promotional offers from their favorite brands via WhatsApp.
As more businesses embrace WhatsApp, the WhatsApp team is improving the way businesses can communicate with their customers. For example, earlier companies were limited to sending timely notifications, which made it difficult to follow up with their customers outside of a 24-hour window. To enable seamless and timely interactions between businesses and their customers, WhatsApp now supports more message types, for example, to notify customers when an item is back in stock. After seeing the importance of periodic updates from health authorities on the response to the COVID-19 pandemic, the team is also working to make a similar service available for more types of conversations.
Personalized and relevant communication is essential
Suppose that customers look for for gardening kits, browses through a few products and gets distracted by an important email, which forces him to abandon his shopping process. MoEngage will observe this behavior, gather information and invite companies to send that particular customer a WhatsApp message reminding them of the current discounts on Home Gardening Kits as long as they have requested to receive them.
“By partnering with Meta, we aim to bridge the gap between businesses and their customers by enabling them to leverage insights into their customers, their journeys, and the long-term impact of WhatsApp campaigns on key business metrics such as LTV, revenue, retention, and product stickiness,” added Raviteja DoddaCEO and co-founder of MoEngage.
MoEngage is an insight-driven customer engagement platform trusted by 1000+ global consumer brands like Ally Financial, McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more. MoEngage gives marketers and product owners insights into customer behavior and the ability to act on that insight to engage customers across web, mobile, email, social and messaging channels. Consumer brands in 35 countries use MoEngage to power the digital experiences of over 1 billion customers every month. With offices in nine countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Venturelast and Helion Ventures.
To learn more, visit www.moengage.com.