As leisure destinations are now well underway with their first season in more than two years, Convious, a leader in e-commerce platform software and applications, reports positive signs of recovery within of the industry, the shift to online booking and the rise of mobile devices as a primary engagement. Platform.
Convious’s findings are based on trends derived from data from its more than 130 customers located
throughout Europe and the UK. Convious sees positive signs of recovery in the experience economy after signing multi-year contracts with ten new locations across Europe, including: Playpark Sprookjeshof amusement park, Smile Safari museum experience, Riebedebie , Haystax Farm Park, Flyview Paris, Ocean Adventurers, Julianatoren, Jungle City (part of Ice Mountain), Bavaria Filmstadt and Time Ride.
Bernard Kochen, Vice President of Sales at Convious Netherlands explains: “These new
our partnerships are a testament to the expansive growth we are experiencing as a business, but
are also indicative of a promising resurgence within the attractions industry.
“The theme parks have had the opportunity to realign their strategies and wish to digitize their visit route. We are seeing a steady increase in the number of destinations replacing their old legacy systems and now needing a new digital platform focused on the customer experience journey. Our mission here at Convious is to help streamline workflows, so destinations can deliver a more efficient customer experience. As the number of our partnerships increases, it gives us hope that the industry is back in action.”
According to data from Convious, in response to the pandemic, online ticket sales have skyrocketed. Online sales are up over 3,000% since January 2022 compared to January 2021 sales. online booking. Over 80% of theme park web traffic now comes solely from mobile users.
Attractions that already had an app in place to support their booking and digital guests
experience showed faster signs of recovery, with average online conversion rates
up more than 20%. Destinations that offer customers easy ways to change the date of their booking online also see much better conversion rates online, as customers feel confident that they can change their plans quickly if their circumstances change.