RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on its journey to become the world’s leading social media management platform. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company in which RTB House has invested this year, after the acquisition of WhitePress. NapoleonCat’s board of directors remains unchanged. The transaction was carried out with KnowledgeHub, INventures and business angels. Financial terms are not disclosed.
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NapoleonCat is a SaaS subscription social media management platform used by social media marketers and customer service teams in over 60 countries on all continents. It helps businesses improve their customer experience by streamlining and automating communication with consumers across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and Google My Business. With its roots in Poland, NapoleonCat currently focuses on North American SMEs with a particular focus on e-commerce and marketing agencies. Its vision is to provide a multi-channel customer engagement platform for businesses to help them grow effortlessly in the complex ecosystem of digital communication channels.
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Grzegorz Berezowski, CEO of NapoleonCat, said: “We are delighted to open the next chapter in our journey to become a globally recognized provider of marketing technology. Partnering with RTB House will not only provide us with additional capital, but more importantly, will give us access to their network of industry experts around the world. We believe that these two elements combined will help us accelerate the development of NapoleonCat’s products in the space of social customer service and engagement, as well as reach new markets more effectively. RTB House is one of the fastest growing tech companies and has been a benchmark for us for a long time. This makes us all the more excited for the future.
Robert Dyczkowski, CEO of RTB House, said: “The addition of NapoleonCat to the RTB House product portfolio expands our offering in the area of social media communication. We were very impressed with how their team conquered the social media management market. We believe joining forces will accelerate the path to make NapoleonCat the world’s number one tool for social media management.
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