New College of Business Dean Begins Journey at NMSU, Emphasizes Vision


LAS CRUCES — The fall 2022 semester is fast approaching, and new beginnings are happening at New Mexico State University, especially in leadership at the College of Business.

Following a nationwide search, NMSU selected Bryan Ashenbaum as the next dean of its College of Business in May, and he officially began his role on July 5.

“My time has been wonderful, as my new colleagues have given me and my family a warm welcome to Las Cruces and NMSU,” Ashenbaum said. “As with any transition to a completely new place, I’ve done a lot of basic ‘scouting work’ – figuring out where everything is, who’s doing what, how everything fits together. I took my management team for one-on-one lunches – I’m buying, but they have to pick a restaurant I haven’t visited yet!

College of Business Dean Bryan Ashenbaum speaks with students at the Business Complex, August 3, 2022.

“Dean Ashenbaum has landed and is ready to take off. He has unique ideas and isn’t shy about sharing them,” said Dorothy Campbell, Acting Vice President and Academic Director. “His enthusiasm is refreshing and he is already gaining the trust of his peers as he begins to tackle challenges such as AACSB accreditation, promotion and tenure cases, and connecting with the surrounding business community.”

Ashenbaum earned his Ph.D. in Business Administration from Arizona State University in 2006. He also holds an MBA in Supply Chain Management and a BS in Microbiology from ASU.

Prior to moving to NMSU, Ashenbaum served as Associate Dean of Academic and Graduate Programs at the University of Miami Farmer School of Business.

College of Business colleagues are already looking forward to working with Ashenbaum and have shared their confidence in his leadership.

“Dean Ashenbaum has become a significant influence on the College of Business during his short time at NMSU,” said Associate Dean Mary Jo Billot. “His previous position as Associate Dean prepared him well for the needs of college leadership. I look forward to strengthening the college’s ties with our students, faculty, staff, supporters and communities through Dean Ashenbaum. »

“Dean Ashenbaum appears well-positioned to lead the College of Business to meet the needs of our diverse student body, faculty, staff, and the broader business community,” said Daniel James, Associate Dean. . “He seems to have already had a positive influence in a number of ways. I look forward to working with Dean Ashenbaum and helping him accomplish his mission and that of the College of Business. I appreciate the fact that Dean Ashenbaum served his country in the United States Navy.”

The new dean’s vision for the College of Business, NMSU and the region is very optimistic.

College of Business Dean Bryan Ashenbaum speaks with students at the Business Complex, August 3, 2022.

“I am humbled and honored to be selected as Dean of the College of Business,” Ashenbaum said. “Global events are upending decades-old assumptions about supply chains, risks and trade networks, making regions like the Borderlands logical places for economic development and renewal. And here, in the heart of this vital region, we have this wonderful university, with talented and dedicated faculty and staff, and students eager to go out into the world armed with the experience they have gained. During the interview, I expressed my vision for the COB becoming the “Destination Business College in the Southwest and Borderlands”, and I am beyond excited to be here and join my colleagues on this journey.

With a month already at NMSU, Ashenbaum is looking to the long term and remains focused on his larger goal: engagement.

“I plan to reach out to more recruiters to come and hire students, to leaders of organizations to come and speak, to sit on our various councils and centers. I also plan trips to cities with alumni groups to re-engage them with their alma mater and the next generation of Aggies. Other goals include evaluating the curriculum for foundational skills and experiential learning and focusing on our AACSB re-accreditation,” he said.

Ashenbaum added that he was extremely excited and full of energy for the start of the school year, while looking forward to learning about the students, their motivations, what works for them and what can be improved. “I plan to be very visible to them, in many ways. I will meet with student clubs and organizations, stop to chat in the hallway, and organize “dean’s office hours” to hear their voice. NMSU is a vibrant community and I want to see it in all its glory. Go Aggies!

Tatiana Favela writes for New Mexico State University Marketing and Communications and can be reached at 575-646-3221 ext. 7953, or by email at [email protected]

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