VIBBIO’s integration with the ON24 platform will allow customers to create, edit and reuse video content that engages audiences in new ways and provides better personalized experiences
SAN FRANCISCO AND LONDON–(BUSINESS WIRE)–#digitalengagement—ON24 (NYSE: ONTF) today announced the acquisition of VIBBIO, a cloud video software company. VIBBIO allows companies to easily create and edit professional videos without any experience. With VIBBIO technology embedded on the ON24 platform, every seller and marketer will be able to produce video content that creates more engagement, generates first-party data and drives personalization.
“We are delighted to welcome the talented VIBBIO team to ON24,” said Sharat Sharan, Founder and CEO of ON24. “We continue to invest in building the most powerful sales and marketing platform to engage audiences in new ways and provide better insights throughout the buyer’s journey. VIBBIO will put video content creation in the hands of every seller and marketer to extend the life of their ON24 digital experiences and connect with audiences across multiple digital channels.
B2B companies are embracing video to show the value of their brands, while more and more buyers are relying on video content to research products and services. VIBBIO makes creating and editing videos faster and easier, from recording videos to adding text, transition effects and sound loops, as well as trimming and splitting clips. VIBBIO’s integration with the ON24 platform will help businesses make personalized and branded videos a central part of their overall sales and marketing strategies.
Customers will be able to leverage VIBBIO in their webinar, event and personalized content marketing activities and generate more first-person data. Clients can create short and long videos to promote digital events; reuse event content by making highlight snippets available on demand; produce assets for social media engagement; or send personalized messages for landing pages or email and ABM campaigns – all within the ON24 platform.
“ON24 is changing the way businesses engage customers and generate rich insights for sales and marketing tracking,” said Marianne Bratt Ricketts, CEO and Founder of VIBBIO. “The VIBBIO team is excited to join the ON24 family and bring our technology to more organizations. With the freedom to quickly and easily create personalized professional videos, customers will be able to expand what they can do with ON24.
VIBBIO’s integration with the ON24 platform is planned for availability by the end of the year. Be sure to join us at the next The ON24 Experience on May 11, 2022 to learn more about VIBBIO. Register and check the agenda at ON24.com/events/ON24X. Also, for more information, visit vibbio.com.
About the Acquisition
Financial terms were not disclosed. The acquisition was financed with cash from the balance sheet and is not expected to have a material impact on ON24’s financial results for the full year 2022.
ON24 is a leading sales and marketing platform for digital engagement, providing insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the top 5 global technology companies, 4 of the top 5 US banks, 3 of the top 5 global healthcare companies, and 3 of the top 5 global industrial manufacturers. Through interactive webinars, virtual events and personalized content experiences, ON24 provides an AI-powered engagement system for businesses to increase engagement, conversions and pipeline to drive revenue growth . The ON24 platform supports millions of professionals per month who total billions of minutes of engagement per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA and APAC. For more information, visit www.ON24.com.
VIBBIO is a Scandinavian technology company on a mission to make video creation accessible, affordable and easy for all businesses. Our video maker gives marketers the freedom to create professional videos on their own without any experience. For more information, visit vibbio.com.
This document contains “forward-looking statements” under applicable securities laws. In some cases, these statements can be identified by words such as: “expect”, “convert”, “believe”, “plan”, “future”, “may”, “should”, “shall” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. These statements are based on our current beliefs, expectations and assumptions regarding future events or conditions, which are subject to inherent risks and uncertainties, including our ability to attract new customers and expand sales to existing customers; the ability to integrate, implement and operationalize the Vibbio technology with the ON24 platform, as well as other risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in the forward-looking statements, and you should not place undue reliance thereon. All statements herein are based solely on information currently available to us and speak only as of the date hereof. Except as required by law, we assume no obligation to update such statement.
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