As the Oklahoma Sooners and the rest of college athletics venture into the new world of name, image, and likeness, universities have had to innovate, helping students take advantage of these new options to win. income thanks to NIL.
Earlier this year, the OU’s athletics department launched The Foundry, which would help their student-athletes understand and develop their personal branding. Earlier this month, in conjunction with the INFLCR, the Oklahoma Sooners announced that the formation of OU Exchange, “the latest innovation to help student-athletes and businesses work closely together to develop name, picture and likeness (NIL) “according to a statement from the University of Oklahoma.
According to the release, “OU Exchange, a free service for student-athletes and the commercial companies that use it, will help the sports department customize and manage NIL reports, while providing businesses, collectives and individuals approved a personalized portal to communicate with students. -athletes and the execution of NIL transactions. “
Commenting on the new initiative, Sporting Director Joe Castiglione said: “This new platform creates a simple, efficient and compliant process. It’s like a job fair that never ends. Businesses and our student-athletes can have two-way conversations that translate into new efficiencies. “
Interested individuals or companies can apply for OU Exchange approval and once there they can communicate directly with student-athletes about opportunities. The INFLCR has created a new software service called INFLCR + local exchange. This NIL registry is a personalized program that is tailored to the needs of each university while providing direct payment to the student-athlete. All transactions will create a direct payment to the athlete, with no transaction fees, and send a disclosure to the university.
It’s a new day for varsity athletics and the OU Exchange is paving the way for Oklahoma athletes to participate in valuing their name, image and likeness.
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