“We are honored to be recognized with a 2021 PM360 Pioneer Award for our Wait Times Communication Platform, an innovation driven by provider and patient insight into the changing dynamics of healthcare, ”said PatientPoint, executive vice president of product strategy, Liz Phillips. “The platform is just one example of how our technology solutions are transforming the point-of-service experience and helping to enrich discussions and improve brand impact along the journey. patient care. ”
Since 2009, the PM360 The Trailblazer Awards recognized outstanding achievement and innovation in healthcare marketing. Each year, the nominations are judged by the PM360 Editorial Advisory Board, a cross section of industry experts. The initiatives are selected from 19 distinct categories. The Silver and Gold winners were selected in each category for their ability to stand out in a complex and ever-changing healthcare environment and were judged on content, format, success in reaching target audience and quality. overall.
“Communication, connection and engagement have all taken on new meaning over the past 18 months as we have been forced to isolate ourselves due to the pandemic,” said Anna stadouche, CEO and editor of PM360. “But marketers seized the opportunity by exploring new technologies, tactics and strategies to help life science companies get their message across to customers with the information they needed. a deep empathy and understanding as well as a desire to reach a more diverse set of patients than ever before. ”
A total of 67 winners were honored in all categories at a virtual awards ceremony on September 23, 2021. The winners will be featured in the October issue of PM360 and at www.pm360online.com.
Patient Point® is the patient engagement platform for every point of care. Our innovative, technology-based solutions create more efficient doctor-patient interactions and deliver high value to patients, providers and healthcare sponsors. Thanks to our almost 140k Unique relationships with healthcare providers, PatientPoint’s solutions impact approximately 750 million patient visits each year, further advancing our mission to improve every physician-patient engagement®. Learn more at patientpoint.com.
PM360 is the first must-read magazine for marketing decision makers in the pharmaceutical, biotechnology, diagnostics and medical devices sectors. Published monthly, PM360 is the only journal focused on providing the full range of practical information needed by product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
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SOURCE Patient Point