By adding Senso to their customer engagement strategy, lending partners will be more likely to build trusting and lasting relationships with borrowers.
December 14, 2021
Senso, a fintech analytics startup that helps mortgage lenders build proactive relationships with borrowers, has launched Senso Engage, a new SaaS product that enables mortgage banks, lenders and service providers to build meaningful relationships with borrowers in the months leading up to their home purchase. By providing relevant and personalized information early in the buying process, Senso Engage enables banks to nurture relationships from initial contact through loan closing, and increase growth and retention rates of assemblies.
With the MBA forecasting $ 1.73 billion in buy-backs in 2022, Senso Engage enables initiators and services to automate highly personalized nurturing campaigns at a scale and at a speed that eclipses typical outbound campaigns, resulting in accelerated growth in mortgages and reduced advertising spending. And, most importantly, Senso Engage emphasizes the role of the bank as a proactive and trusted resource that strengthens advocacy with homebuyers.
Senso Engage is designed to be used with Senso Insights, Senso’s AI-based tool that automatically analyzes and engages potential borrowers at multiple different touchpoints, mapping steps in a customer’s journey and identifying where he could surrender. Home loan teams can integrate Senso Engage with their existing tools to dramatically increase their reach and efficiency by running campaigns with combinations of email, SMS and push notifications.
“Today, most financial institutions are simply too late to reach their existing customers, leaving hundreds of millions of potential income on the table and borrowers struggling with the tedious and lengthy process of switching providers. We are reversing this dynamic, allowing financial institutions to proactively engage potential buyers months in advance and emerge information that guides them through the discovery process, ”said Saroop Bharwani, CEO and co -founder of Senso. “By adding Senso to their customer engagement strategy, lending partners will be more likely to build trusting and lasting relationships with borrowers. “
Senso Engage increases income for mortgage lenders
Since 2018, Senso has been refining its AI and machine learning technology by working closely with select mortgage teams from North America’s largest banks to proactively engage active borrowers months before their next mortgage purchase or refinance. House. As a result, Senso raised the closing rates of these banks by at least 10%, adding hundreds of millions of additional mortgage balances to their portfolio.
A fully digital process builds customer loyalty and increases revenue
With the downward trend in refinancing deals, home buying deals are the focus until 2022. Senso’s proven process transforms the buying process and drives both new start-ups and retention / recovery of borrowers in their existing portfolio:
1. Preequal-as-a-Service – digitally extend and integrate a financial institution’s prequalification and provide borrowers with ongoing transparency about their purchasing power.
2. Proactively identify borrowers in the marketplace – Senso’s powerful AI insights automatically analyze the behavior of potential borrowers at multiple different touchpoints, mapping the stages of their digital journey and identifying where they might fall. .
3. Improve Customer Experience to Increase Conversion – Provide borrowers with useful information and recommendations related to their affordability, and ways to boost their demand before their next purchase.
4. Boost existing CRM platforms – provide loan officers with actionable insights to meet and exceed the expectations of more borrowers, reducing churn rate, increasing revenue and personalizing the customer experience. .
Connect with Senso to find out more
Visit Senso on the web
Learn more about Senso Engage
Contact Senso directly by email: [email protected]
Senso strives to provide anyone who dreams of their next home purchase with a better experience with their existing financial institution. Designed with the home buyer in mind, Senso is a Toronto-based engagement and intelligence platform designed to help mortgage lenders build lasting relationships by proactively engaging borrowers before their next home purchase. Senso enables financial institutions to proactively provide highly relevant information to potential borrowers months before their next home purchase. To learn more, visit senso.ai.
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