Sheffield Wednesday: Dejphon Chansiri’s ‘Sheffield 3’ company releases accounts – what it means explained


To help make sense of the numbers, The Star spoke to Dr Dan Plumley, a football finance expert at Sheffield Hallam University, who also happens to be on a Wednesday.

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First of all, what is Sheffield 3?

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Dejphon Chansiri, chairman of Sheffield Wednesday (Photo by Matthew Lewis/Getty Images).

“Sheffield 3 is a company that was set up by Chansiri in 2019. They are the company that owns the land registration (Hillsborough).

“This is his first set of accounts for the year ending July 2020.

“This company now owns the football stadium. It has moved to Sheffield 3, they own Hillsborough and lease it to Sheffield Wednesday Football Club, but the person with significant control is Dejphon Chansiri.

“If the profit and sustainability rules of the championship didn’t exist, we wouldn’t be having this conversation.”

What is the difference between Sheffield 3 and other front companies connected to Sheffield Wednesday?

“In legal terms and in commercial terms, there is not much difference.

“These are all companies registered the same way, their main purpose is slightly different depending on which one you are looking at.

“In terms of setup, they’re pretty much the same kind of companies. The overall stadium check-in is the difference with this one.”

Looking at the numbers, what do they tell us?

“Nothing we weren’t expecting. It shows Hillsborough as an investment property, but it’s a fixed asset worth £60m (at point of sale).”

A fixed asset is defined as a long-lived tangible asset that a business owns and uses to generate revenue. They should not be sold in the short term.

“The other biggest point is that during the year Sheffield 3 received rent from the football club which was £2.8m.

“There’s not much more to it. It’s a very small set of accounts, they can be categorized that way because it’s a small business.”

So there is nothing to worry about?

“There’s nothing to worry about from a business perspective. This is just the first set of Sheffield 3 reviews.

“There is nothing to worry about at the moment.”


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