SPAR International to develop its next loyalty and savings platform

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The retailer has partnered with Spaaza to create a service to meet the future needs of various SPAR organizations around the world.


SPAR announced a strategic partnership to develop the next generation of its personalized loyalty and savings platform. The retailer has partnered with Spaaza, an Amsterdam-based independent technology company, to help meet the future needs of various SPAR organizations around the world.

SPAR companies globally will have the option to implement Spaaza’s seamlessly embeddable Application Programming Interfaces (APIs) to connect to their customer interface within their own application, or implement a ready-to-use SPAR application solution. The partnership offers SPAR the opportunity to increase its engagement internationally through the provision of personalized offers and to gather insights to enrich the relationship between SPAR’s national operations and their customers.

“As a company with an internationally proven track record of using cutting-edge technology in incentive marketing for modern and social commerce, we see the clear benefits of working with Spaaza. With a focus on creating customer engagement, connections and personalization, Spaaza will help us further develop our digital solutions for national SPAR organizations, helping us add value to our customers through our next-generation personalized loyalty programs,” said Tom Rose, Head of International Operations at SPAR International.

The Spaaza solution will allow SPAR companies to transform their loyalty programs into a personalized marketing channel capable of creating hyper-targeted and tailor-made promotions and marketing communications. Spaaza will also give SPAR retailers the advanced capability to provide valuable information to supplier partners. This partnership builds on SPAR’s strategic partnerships with technology companies as part of its global digital transformation strategy.

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