Tanishq, the jewelry brand of Titan Company Ltd, has integrated MoEngage, a leading insights-driven customer engagement platform, to improve day-1 and weekly customer retention rates. With COVID-19 hitting every industry and organization hard, Tanishq has been one of the companies that has successfully reconfigured its business to deal with the pandemic.
Some of the “new era” shopping initiatives that contributed to Tanishq’s success were the introduction of virtual jewelry trials, the provision of video calls, real-time live assisted chats and appointment shopping. you. Needless to say, the online shopping experience has found permanence in the shopping habits of today’s consumers.
Tanishq has also recently launched the digital gold product offering to its shoppers, becoming the first large-scale jewelry retailer in India to offer the same. Using MoEngage’s stylized push notification capabilities triggered by specific feeds set up, Tanishq aims to improve customer retention rates by communicating relevant product recommendations in the most engaging way possible.
Jeevant Sarma, Senior Product Manager, Tanishq E-commerce and Omni said, “In just three months of using Flows, we increased our weekly retention rates by around 10%. We were also able to significantly increase our platform’s overall conversion rates. MoEngage has helped us better communicate and interact with our customers by giving them access to crucial information. We can now further enrich customer journeys and experiences in our app, and we look forward to digging deeper into other powerful features, such as Dynamic Product Messaging (DPM), to increase the personalization factor in our communications. ..’
Yash Reddy, Chief Commercial Officer (APAC and EMEA) of MoEngage, said: “There has been a massive shift in consumer behavior after the pandemic. As a recent McKinsey study rightly quotes, we’ve covered a “decade in days” of digital adoption. What Tanishq offers as a jewelry retailer is a holistic experience to its customers by combining the ease of access to products through the online platform and the trust that offline stores offer together seamlessly.”
“Adding smart communication strategies, enabled by a customer engagement tool like MoEngage, to the mix – that’s a recipe for success! A brand’s antennas must adapt to the frequency of changes in the external environment, and Tanishq is a perfect example. We are thrilled to partner with such a famous Indian brand and look forward to great milestones together.,” he added.