Terminus launches a new integration to accelerate the targeting of accounts on partnership channels


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Crossbeam integration enables marketers to close more business by opening joint opportunities and launching cohesive ABM campaigns

ATLANTA & INDIANAPOLIS – (BUSINESS WIRE) – Terminus, the only account-based engagement platform designed to drive more pipeline and revenue through multi-channel account-based marketing (ABM), today launched a new integration with Crossbeam, a powerful ecosystem platform partner. The first and only enterprise ABM integration Crossbeam has today, this new integration leverages the strong API capabilities of Terminus to simplify joint marketing efforts, increase engagement between accounts and shared leads, and streamline l partner experience for marketers.

According to Crossbeam’s 2021 State of the Partner Ecosystem Report, 82% of B2B SaaS companies have a channel partner program. Effective distribution partnerships require companies to drive cohesive and joint marketing strategies on overlapping accounts and leads. Traditionally, marketers have shared spreadsheets from CRM data to compare their account lists to a partner’s, but this process can be lengthy, inaccurate, and insecure.

“Partnerships are powerful, but largely untapped, channels for driving engagement between shared accounts,” said Jon Shoff, vice president of strategic partnerships at Terminus. “By leveraging our API capabilities, this integration enables marketing teams to effectively launch and scale ABM campaigns targeted to these accounts and report on their performance down the funnel. We’ve made it very easy for marketers to leverage the partner channel – this level of visibility into partner data is a real game-changer in how Terminus customers seek opportunities and impact revenue outcomes.

Terminus integration enhances marketers’ multi-channel ABM strategies with improved targeting, personalization and account reporting. The main advantages include:

  • Identify overlaps with accounts and target those accounts with personalized marketing outreach.

  • Increase pipeline speed by effectively engaging shared accounts with every interaction, including ads, web page customizations, chatbots, and more.

  • Leverage critical information and reports to manage accounts at different stages of the funnel and easily report marketing effectiveness and ROI.

“Increasing engagement with joint accounts and organizing marketing efforts to those accounts can be a real challenge,” said Chris Samila, vice president of partnerships at Crossbeam. “Our integration with Terminus further enhances the ABM efforts of marketers by using partner data to build targeted account lists and launch consistent campaigns designed to drive conversions and close more deals. We are excited to continue to develop Crossbeam’s Partner Cloud to help partner teams unlock their moves to market.

Today’s announcement marks another milestone in the growth of Terminus’ leading account-based engagement platform. Earlier this year, Terminus announced the acquisition of Zylotech and introduced Terminus CDP, which allows customers to clean up go-to-market data and automatically discover new buying committees on target accounts. The company also launched the next generation of its native ABM chat solution, using conversational marketing to increase target account engagement for customers.

For more information on integrating Terminus with Crossbeam, visit the Terminus listing on the Crossbeam Integration Marketplace and Terminus.com.

About Terminus

Terminus is the only account-based engagement platform designed to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the raw and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels, including ads, chat, e- mails and the Web. Terminus powers multi-channel ABM for thousands of brands around the world, including DHL, G2, Outreach and TripActions. Terminus is proud to be a G2 leader in ATM for 13 consecutive quarters. Visit terminus.com to learn more or contact us on Twitter and LinkedIn.

Zach Weismiller

BLASTmedia for Terminus

[email protected]

317-806-1900 ext 119

Source: Terminus

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