The week at a glance: INS vs. Google; XGAMES 2022; AI & Ethics; OTT Stars


INS raises issue of unfair payment by Google to member publications with CCI

The Indian Newspaper Society (INS) has written to its members asking them to submit details regarding their publications’ agreement with Google for advertising revenue sharing. This information was sought as part of the allegations INS raised against Google with the Competition Commission of India (CCI) that the internet giant was abusing its dominant position related to SEO services. news and Google Ad Tech services in India. online news media market.

GAMEXX 2022 coverage:

GAMEXX 2022 ends successfully with cheers from the winners

The winners of the second edition of the GAMEXX Awards 2022 were congratulated amid cheers from the industry. The awards were the highlight of the GAMEXX 2022 summit, held earlier tonight at Gurugram. The GAMEXX Awards 2022 honor India’s top gamers, game developers, game companies, content creators, influencers, omnichannel marketers, esports organizations, entrepreneurs and more.

Indian gamers are moving faster than Indian publishers: Ankit Gupta, Google

Delivering a keynote at the second edition of GAMEXX Summit & Awards 2022, Ankit Gupta, Head of Application Partnerships, Online Partnerships Group, India, Google Gaming, presented some ground realities of the gaming industry in India, even as it charted the growth of gambling globally. Speaking on the topic “Importance of Data Maturity in the Gaming Industry”, Gupta said that it is very important to ensure that you are a successful business.

26% of advertisers targeted casual and hyper-casual games in H1 2022: Ashish Shinde

During the keynote, Ashish Shinde, Sales & VP, Gaming and App, Social Peta, shared some “Insights into Global Mobile Game Marketing”.

How Games Give Brands the Opportunity to Achieve Their Media Goals and Objectives

During GAMEXX2022, a panel discussion was held on “Advergaming – Is in-game advertising the next frontier for brands?”. The panel was chaired by Naresh Gupta, co-founder and CSO, Bang In The Middle.

Why are companies focusing on “productizing” games?

One of the fastest growing media and entertainment industries in India is online gaming, which is growing at a rate of 30% per year. The round table on the theme “Futurescope of Gaming – What does the gaming of tomorrow look like?” We’ve dwelt on what the road ahead looks like for this high-growth industry, the factors that are hurting that growth, supporting that longer-term growth, further boosting monetization potential, and more.

MyGov’s 3-pillar commitment – Do, Discuss, Spread

Delivering a keynote speech at the second edition of GAMEXX Summit & Awards 2022, Soumi Banerjee, Senior Manager, MyGov India, introduced what MyGov is. Speaking on the topic “Games for Citizen Engagement: The MyGov Experience,” Banerjee explained, “MyGov is a citizen engagement platform of the Government of India. It connects the public to the government platform and disseminates various information about policy making and the roles of what the government actually offers to the citizens.

Other news:

Does Artificial Intelligence need a code of ethics? – Part 1

About two weeks ago, Jason M Allen of Pueblo West won first prize in the digital category at the Colorado State Fair for his work titled “Space Opera Theatre.” It was no ordinary work of art. Allen used Mid Roadan artificial intelligence (AI) program, to create the artwork by converting the text into hyper-realistic graphics.

AI & Ethics Part 2 – How to prevent social biases from being embedded and amplified by AI

In this in-depth two-part report, Adgully attempts to answer these questions with insights from a cross section of industry experts. Part 1 of the report asked the relevant question – does Artificial Intelligence need a code of ethics? Part 2 of the report will focus on AI and social bias.

A conversation with Pavan Malhotra, Gauahar Khan and Gulshan Devaiah

In Exclusive Chat With Adgully, Pavan Malhotra, Gauahar Khan & Gulshan Devaiah Talk About ‘Shiksha Mandal’, Preparing The Characters, Current Bollywood Industry Storyline, Their View Of OTT And Much More .

Bengali Stakeholders Talk Ground Realities of the Dynamic Bengali OTT Space

Regional OTT platform owned by SVF Entertainment, Hoichoi, the only platform to create more than 100 originals in a single language, completed five years on September 20, 2022. The year 2022 saw Hoichoi record revenue from direct subscriptions ever recorded in India, Bangladesh and international markets. The OTT platform is eyeing 50-75% revenue growth by the end of FY23.

Retransmission of channels on OTT: broadcasters invited to provide information to TRAI

These broadcasters were requested to submit the necessary information to the TRAI within one week. The regulator had asked broadcasters to come up with a comprehensive architecture showing the use of media to deliver their own linear content and that of other streaming platforms.

How cricket is giving fantasy sports an edge in India

Cricket, especially the T-20 format, has given a big boost to the gaming industry. The Tata IPL, Big Bash and Caribbean Premier League have now become very popular in the field of fantasy sports . Fantasy sports is an online gaming platform where players create a virtual team of real sportsmen. For example, Dream11 offers many options to create a fantastic sports team for the sport you would like to play and win.

Ericsson’s new campaign showcases the limitless possibilities of 5G: Ruchika Batra

In an exclusive conversation with Adgully for their Talking Insights column, Ruchika Batra, VP – Marketing and Communications, Ericsson, talks about the rationale for the campaign and how 5G will open up new avenues for Indian consumers and businesses .

There has been a paradigm shift in buyer buying preferences: Prashin Jhobalia

This festive season, Adgully caught up with Prashin Jhobalia, VP – Marketing Strategy, House of Hiranandani, to learn more about the brand’s plans to capitalize on the festive shopping frenzy and what kind of strategy they are using. plan to promote their various properties across the country.

Pooja Chaudhri explains how Concept PR has controlled its attrition rate

In conversation with Adgully, Pooja Chaudhri, Executive Director, Concept PR, talks about the evolution she has seen in PR over her 22-year long career in this industry, how Concept PR was able to prevent attrition in the agency, and more. .

“Multiplexes and OTTs are here to stay for the long haul”

OTT has completely changed the viewing experience which has had a profound impact on the Indian film industry. The quality of content has increased, especially from artists to technicians, writers and directors. Find hidden gems like Pankaj Tripathi (“Sacred Games”, “Mirzapur”, “Ludo”), Pratik Gandhi (“Scam 1992”), Jaideep Ahlawat (“Paatal Lok”), and many more, all the way to Bobby Deol (“Ashram”), Sonali Bendre (“The Broken News”), Sushmita Sen (“Aarya”) and Raveena Tondon (“Aranyak”), among many others who had the opportunity to experience their craft.

There’s nothing called instant fame: Prashant Golecha

PR and Artist Manager Prashant Golecha has been in the business of managing and promoting artists for decades and has over the years cultivated a vast network for himself. In an eye-opening interview with Adgully, Golecha reveals the secrets of his trade, his favorite clients and the challenges of his business.


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