SYDNEY, July 07 2022 (GLOBE NEWSWIRE) — Recent data revealed that Tik Tok became the first non-Facebook app to reach 3 billion downloads and consumer spending on the platform topped $2.5 billion globally. According to leading digital marketing agency in sydneyZib Digital, Tik Tok has become a marketplace where customer relationships can thrive, brand personality can be developed, and communities can be fostered.
Zib Digital explains that creating a marketing strategy for the platform should be approached the same as other platforms. It is important to consider what type of content works well on the specific platform. Tik Tok users are incredibly active and it is considered a place for custom content creation.
Authenticity is key on Tik Tok, says Zib Digital. User-driven content here resonates with the audience. People are actively looking for advice on what to buy on the platform and the trick is to make sure ads don’t look like they’re designed to sell something. People are more likely to watch content if it doesn’t feel forced, and therefore the strategy should be based on attracting people, not pressuring a product.
Building a community on Tik Tok is essential because users on this platform are more engaged and interconnected than other platforms. Zib Digital explains that it’s not enough to just post a video – it’s important to engage with relevant influencers by collaborating with them. The algorithm is very good at driving engagement, with users spending a lot of time in the “For You” tab. Taking note of trending songs and hashtags and using them will help boost engagement.
The Tik Tok algorithm understands where users are along the buying journey. So, creating content for every stage of the buyer’s journey will give brands a competitive edge. Zib Digital recommends creating content announcing a product, then following it up with content offering tips and tricks for using the product. When users create product-related content, brands should also share that user-generated content.
As a leader in digital marketing and SEO in Sydney, Zib Digital can help brands develop a strategy for Tik Tok that aligns with their other marketing efforts.
Contact the best digital marketers and Sydney-wide SEO agency to know more.
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